Deliverable: A personal, spec spot
Talent: Tom Sharples
Location: Thetford Forest
A short 'on spec' spot that my friend Tom and I shot for the hell of it.
Delivery: Full race footage and production of a trailer for Lawrence Carpenter and CyclingCam's YouTube, Twitter and Instagram channels for their highly publicised Race of the Col De Rates.
A lesson in organic reach, hype and social relevance. Lawrence and Cameron are both cycling vloggers, and the three of us spent the winter (2017/2018) in Calpe, Spain. From almost day one their respective viewers were hyping each of them up to race the famous - and local to us - Spanish climb the Col De Rates. As the weeks ticked on a widely felt buzz in the online cycling community (cleverly influenced by Cam and Lawrence) made this event not only inevitable, but lust-worthy for advertisers on their channels.
I shot the entire race and all events leading up to and after it (about fifty minutes) as content for their own videos, and it was from this footage and Lawrence's own first person vlog footage that we produced and released this trailer on the night of the race having taken place, and the day before the main race videos were released on their respective media outlets.
Delivery: Instagram, Facebook and Twitter video to showcase PCUK's partnership with VELO.
A sombre subject called for a reflective atmosphere to the video. A rainy day was not hard to find; we created clean visuals requested by the client onto a pre-selected track. The entire video, including interview, was captured within the space of just four hours.
Delivery: Instagram 12-second snappy video advertisement.
Muc-Off's product identity is so extremely identifiable to the majority of their audience that we knew we could produce a concept that was adventurous and quite in-literal; presenting the product in a playful way that feels 'Muc-Off' - without being 'in your face' - while still managing to hero the products in almost every second of the viewers' attention.