Deliverable: Social media consultancy and media plan for a cycling team
We are aware that what might be obvious to us is actually quite specialist knowledge and we really enjoy working with brands to hone the platforms that are - essentially - the face of their organisations.
Following getting to know the [bicycle] shop and having an understanding for they want to achieve from forming a racing team, we presented a concise and conversational 18 page PDF explaining where we think the social media currently stands, what we identify as the most important things for the team to focus on, and robust steps to creating a public presence over the next 12 months.
We think that, with a precise plan, overall vision and concrete visual guidelines in place, just twenty minutes of ‘input time’ a day will sustainably and exponentially build a brand’s social presence and is exactly what we have suggested to Flamme Rouge. Consistent posting, a small amount of interaction and understanding the fundamentals of each platform and why they are specifically important to your audience (and potential audience) is what we consult in.