RAPHA UK INSTAGRAM TAKEOVER

 
 

We were asked by Rapha UK to takeover their instagram profile (64k followers) for a day to cover their sponsored cycling team Richardson’s Trek’s experience at the 2019 HSBC National Cycling Road Race Championships. An exercise in logistics; being a national event the course was a large 190km loop so we only had one opportunity to see the race come past and then get back through the roadblocks to the finish

The takeover was put out ‘live’ as the race was happening, a nice accompaniment for the 30,000 viewers of the live YouTube stream of the National race whenever they loaded instagram to see fresh, hotly relevant content from one of their favourite brands in cycling.