Rule 28 Black Friday

 
 
 

We were approached by the owner of Rule 28 Performance Apparel, James, and asked to create a short and snappy video ident to promote their (seriously cool) Whiteline aerodynamic cycling socks. We were stoked to create this in a one hour afternoon shoot with one of their sponsored riders (and Team GB 2019 apprentice) Tom Sharples on his local training roads.