Soar Elite Launch Videos
London running brand Soar launch their ‘ELITE Custom’ kit range. Our deliverable was a main launch video for use on all major platforms and three short content pieces to bolster the message of the main video and give the client a broader spread of assets.
We produced the film over two days. Day one at the national relay championships in Birmingham; day two at Richmond Park (a visually similar location) to create supplemental ‘up close and personal’ running imagery passable for being at the live race. We great copy input from Andy Waterman we delivered a stylish and passionate product launch film.