Delivery: Full race footage and production of a trailer for Lawrence Carpenter and CyclingCam's YouTube, Twitter and Instagram channels for their highly publicised Race of the Col De Rates.
Reach: Over 40,000 hits across all channels
A lesson in organic reach, hype and social relevance. Lawrence and Cameron are both cycling vloggers, and the three of us spent the winter (2017/2018) in Calpe, Spain. From almost day one their respective viewers were hyping each of them up to race the famous - and local to us - Spanish climb the Col De Rates. As the weeks ticked on a widely felt buzz in the online cycling community (cleverly influenced by Cam and Lawrence) made this event not only inevitable, but lust-worthy for advertisers on their channels.
We shot the entire race and all events leading up to and after it (about fifty minutes) as content for their own videos, and it was from this footage and Lawrence's own first person vlog footage that we produced and released this trailer on the night of the race having taken place, and the day before the main race videos were released on their respective media outlets.